Pimp Your Swag

A colleague passed this great article onto me reinforcing the importance of promotional and marketing products for any business.  Pay extra close attention to number seven on the list: FIND A GOOD VENDOR. That’s where we come in. You can always find something for cheaper on the internet whether it’s a hat, t-shirt, air conditioner or a car. What you can’t find is “a real marketing partner–someone who can meet with you, share (and develop) ideas, and handle all the detals of your order, especially for high-end premiums.”

Thanks to Jean M. Gianfagna for writing a great article.

PIMP YOUR SWAG

by Jean M. Gianfagna
March 30, 2013

It rained in Cleveland recently, and when I reached for my umbrella, I saw the logo on the fabric and had a flashback: I had worked for a company in the 1990s that had given out umbrellas to prospects at an annual association meeting — more than 20 years ago. So, what’s noteworthy about my old umbrella (besides the fact that I haven’t been umbrella shopping in a long time)?

Branded premiums and promotional products can be an extremely effective tactic in a smart marketing strategy. Here’s why you should be using branded premiums to market your business.

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